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EDITOR’S LETTER: KEEPING OUR COMMUNITY CONNECTED
By Roger “Rock” Lockridge Muscle Insider Readers, Supporters, and Colleagues: Today marks three months in my position as Managing Editor, but my personal connection to fitness goes back over 25 years to the 1990’s. What many people may not know is that prior to my full-time entry into fitness journalism, I spoke and worked as an advocate for victims and survivors of domestic violence and child abuse. My priorities were to increase awareness, speak to the issues, help
Why More Bodybuilders Are Becoming Supplement Brand Owners
What may have seemed like a questionable move is actually becoming more commonplace in the supplement industry. Many eyebrows were raised in early 2026 when IFBB Pro League Men’s Open bodybuilder Nick Walker announced his latest move as a sponsored athlete. Over the last few years, Walker has represented multiple brands that were well established. However, he didn’t stay around with any of them for too long. Fans, athletes, and yes insiders were wondering where he was headed
Why I Choose Pure Vita Labs: Real Science, Real Ingredients, Real Results
I live at the intersection of physiology and performance. Medical training by day. Brutal training sessions by night. Anatomy labs, clinical rotations, exam blocks then heavy compounds, metabolic finishers, and repeat. There is no margin for inefficiency in my schedule, and there is zero tolerance for mediocrity in my supplementation. Performance isn’t optional. Recovery isn’t negotiable. Cognitive sharpness isn’t a luxury. That’s why I use Pure Vita Labs. Not because it’s trendy. Not because it photographs well on
EDITOR’S LETTER: KEEPING OUR COMMUNITY CONNECTED
By Roger “Rock” Lockridge Muscle Insider Readers, Supporters, and Colleagues: Today marks three months in my position as Managing Editor, but my personal connection to fitness goes back over 25 years to the 1990’s. What many people may not know is that prior to my
Why More Bodybuilders Are Becoming Supplement Brand Owners
What may have seemed like a questionable move is actually becoming more commonplace in the supplement industry. Many eyebrows were raised in early 2026 when IFBB Pro League Men’s Open bodybuilder Nick Walker announced his latest move as a sponsored athlete. Over the last few
Why I Choose Pure Vita Labs: Real Science, Real Ingredients, Real Results
I live at the intersection of physiology and performance. Medical training by day. Brutal training sessions by night. Anatomy labs, clinical rotations, exam blocks then heavy compounds, metabolic finishers, and repeat. There is no margin for inefficiency in my schedule, and there is zero tolerance