Nutrabolics signs international DJ’s Adventure Club
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Nutrabolics signs international DJ’s Adventure Club in cross-industry endorsement deal
It was an exciting week for the international supplement brand Nutrabolics who recently finalized an endorsement deal with the Canadian EDM DJ superduo, Adventure Club.
Though an unconventional sponsorship for a fitness industry brand, the electronic dance music (EDM) scene holds a massive amount of potential as a crossover market for a number of supplement industry staples, including focus and energy amplifiers like Nutrabolics’® Supernova.
As it turns out, Adventure Club’s Montreal-based Christian Srigley and Leighton James are huge fans of Supernova. In fact, the pre-workout powder is on their show “rider” as a must-have set item required by the band to perform at their peak. The duo has grown in popularity immensely since their inception in 2011, from developing their signature sound to playing mega festivals like Miami’s Ultra and Las Vegas’ Electric Daisy Carnival. Now they are looking to diversify their image and take their act to new levels.
“We love what Supernova does to our mind and bodies,” says Adventure Club’s Leighton James, “Where other players in the music game are fixated on drugs and alcohol, we are happy to sharpen our focus and performance with the products Nutrabolics has to offer. It is a pleasure to be able to partner with and support a fellow Canadian brand.”
“Music and fitness have always gone hand in hand – most of our athletes are avid audio consumers who use music alongside our products as a driving force behind their motivation and results.” says Nutrabolics Art Director, Dean Maier. “We feel that now is the time to call this connection out directly through our new partnership with one of the nation’s biggest EDM artists.”
The dynamic and talented electronic duo will hit the stage this December 26th at the 2017 Contact Music Festival in Vancouver. Be sure to stay posted to @Nutrabolics and @AdventureClub Instagram accounts for details on upcoming contest announcements.
About Nutrabolics
Emerging from the vision to create an industry-leading premium sports supplement brand, Nutrabolics® creates products of the highest quality and innovation. Established in 2002, Nutrabolics® has since exploded internationally, meeting a rising demand from retailers, professional athletes, and fitness enthusiasts in over 50 countries across the globe.
About Adventure Club
Adventure Club is a Canadian electronic dance music duo composed of Christian Srigley and Leighton James, based out of Montreal, Quebec. The duo formed while attending high school in Montreal as a hardcore pop-punk band, but later decided to move onto the more electronic sound of electronic dance music (EDM) after simply getting bored with the pop-punk sound.