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Empire Health to Distribute Nutrabolt Products in Canada

MONTREAL, QC, Jul. 23, 2021 – When you walk into your local supplement store as a consumer, you may not even think about how the numerous brands manage to get their products onto the store shelves. This is a very key part of the process in getting these products from a brand’s warehouse into your hands. That’s why it is so important for a supplement company to align itself with a distribution company it can rely on. The major sport supplement distributors in Canada are True North Nutrition, Nutrition Club, Healthy Body Services, Body Plus, Nutrition Excellence, Titan Distribution, Fit Foods, Conquer All Nutrition, Peak Performance Products, and Empire Health. Nutrabolt, which is the parent company to major sports nutrition brands Cellucor and Xtend, has just signed on with Empire Health to transition its Canadian distribution of the specialty sports nutrition channel.

Empire Health Distribution

Founded by President Peter Palfalvi in Montreal, Quebec, Empire Health Distribution is regarded as one of the pioneers in supplement distribution in Canada, servicing every major retailer across the country. Empire has made great strides by covering the entire nation with its distribution network year after year as a matter of commitment to serving each client. It’s a preferred partner of choice for many leading brands because of its massive buying power, unmatched warehousing size and ability to service every major specialty retailer in multiple categories of supplements and snacks. Quite simply, if Empire is distributing a supplement, you’ll find it everywhere soon!

“We are very excited to announce and build this partnership with Empire Health for the Canadian market. Our relationships in the industry complement each other very well, and will make for a very dynamic partnership. These have been challenging times for everyone and through this partnership we will be able to improve overall service levels while keeping the retailer top of mind.” – Daniel De Palma, Senior Director International – Americas, Nutrabolt

About Nutrabolt

Seen as a global leader in active nutrition and better-for-you performance beverages, Nutrabolt is known and trusted by millions of active individuals, fitness fanatics, elite athletes and people looking to optimize their performance in all aspects of life. Since launching in 2002, the company vision has been to innovate, inspire and make products that maximize human potential. Nutrabolt’s portfolio includes industry-leading sports nutrition brands Cellucor®, the original maker of C4®, the bestselling pre-workout in America, and XTEND®, the number one BCAA brand in the world. It was at this time last year that we brought word of Cellucor C4 RTDs coming to Canada. With three mouthwatering flavours—Tropical Blast, Twisted Limeade and Frozen Bombsicle—they have quickly become a hit. And this past spring, it was announced that Kevin Hart invested in Nutrabolt. Nutrabolt has maintained its position as one of the leading sports nutrition brands, and we are excited to see it partner with Empire Health for Canadian distribution.

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