Youtheory Health Supplement Brand Partners with Toronto Maple Leafs

Youtheory® and the Toronto Maple Leafs announced today their inaugural partnership for the entire 2019-2020 NHL season. The award-winning supplement brand takes center ice as the Leafs' preferred Collagen and Turmeric partner, providing athletes and sports fans alike the opportunity to live a more balanced and healthier lifestyle.

"Youtheory is thrilled to partner with the Toronto Maple Leafs for this season aligning with our expansion throughout Canada," said CEO, Darren Rude. "We are always looking for new opportunities to support and engage with our international consumers. Since the Maple Leafs are a top-tier organization in Canada and professional sports, it's a perfect fit." "We would like to welcome Youtheory to Canada for the first time as they introduce new healthy body and mind products to our marketplace," said Jeff Deline, Chief Revenue Officer at MLSE. "It's difficult for Canadians, which includes many of our fans, to have a balanced lifestyle, while considering their overall health. We hope that our new partnership with Youtheory gives our fans access to products that help them achieve their health and wellness goals." 

Leafs fans will be introduced to the Youtheory brand through in-stadium displays and signage in Maple Leaf Square. Youtheory offers an array of basic supplements to boost internal health including its collagen and turmeric products. The collagen line supports tendons and ligaments and fights the effects of aging, ideal for any athlete. Additionally, Youtheory® Turmeric helps fight inflammation and antioxidants for quick recovery. Youtheory is sold online and in 60,000+ retailers worldwide.