SmartSweets Acquired by TPG Growth for $360 Million

It is being reported that the Canadian low-sugar company SmartSweets has now been acquired by TPG Growth. Sources say this deal seems to have come about after SmartSweets generated $100 million in sales this year. SmartSweets was launched in 2016, by Founder Tara Bosch, after evolving from recipe testing in her kitchen. Tara dropped out of college in 2015, with a vision to change the way we enjoy candy. This kicked off her quest to kick sugar, while still enjoying candy. From a simple gummy bear mould and a recipe to create candy made without using sugar, sugar alcohols, or artificial sweeteners, SmartSweets has evolved into one of the fastest-growing brands across Canada and the US, in the non-chocolate category.

TPG Growth was founded in 2007 and is headquartered in San Francisco, California. Specializing in growth equity and middle-market buyouts, TPG looks to identify companies across the US, Asia, and many other regions to assist with all levels of growth, from initial launch to international growth. We look forward to seeing what this acquisition can bring to the continued growth of the SmartSweets brand.

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