Six Star Pro Nutrition Supporting College Athlete Sponsorships
Six Star Pro Nutrition®, announced today its plans to “Shake Up” the college sports landscape. The campaign includes targeted outdoor advertising campaigning for Name, Image, and Likeness (NIL) rights for student-athletes and a “My First Dollar” athlete influencer campaign for student-athletes in states where NIL rules are already in place as of July 1, 2021. The company will leverage billboards in New Orleans, Louisiana, and Bristol, Connecticut, plus athlete influencers to send its message.
“Six Star Pro Nutrition is excited to be part of the student-athlete journey, across all sports and all divisions of collegiate athletics as Name, Image and Likeness regulations are enacted across the country,” said Jarrod Jordan, the Chief Marketing Officer for Iovate Health Sciences International, the parent company of Six Star Pro Nutrition. “Name, Image and Likeness rights offer financial opportunities for any student-athlete ambitious enough to dream big, build an audience, and market themselves.”
Starting on July 1, the first day Name, Image and Likeness (NIL) regulations allow student-athletes in several states to monetize their name and likeness, Six Star will unveil a social media influencer campaign showing off these athletes and their first dollar made under the new regulations. Each athlete ambassador will post a photo of themselves with a framed $1 U.S. bill in one hand and a bottle of Six Star Pro Nutrition’s Whey Protein Plus in the other hand. As part of the caption for these influencer posts, athletes will speak about what this moment means to them and note that athletes in several states do not have access to Name-in-Likeness opportunities yet due to bureaucratic red tape. Then these influencers will encourage those in charge to “SHAKE IT UP” and get Name, Image, and Likeness bills passed nationwide.
Six Star Pro Nutrition has been an athlete advocate for more than a decade with its professional sports brand ambassadors including T.J. Watt, Pro Football’s best defensive player, Tobin Heath, a three-time world champion soccer star, and Callie Bundy, a trick-shot sports artist. During the 2021 College Basketball Tournaments (Men’s and Women’s), the brand leveraged cheerleaders at several notable institutions as a work-around to promote the event while respecting rules and regulations surrounding student-athletes and endorsement opportunities.
For more information and to stay up to date with the brand, be sure to visit the Six Star Pro Nutrition website and check out their social media pages.
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Source: Iovate.com