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Six Star Partners with Bentonville Arkansas High School
Six Star Pro Nutrition®, one of America’s leading sports nutrition brands, continues its involvement with high school sports and student athletes thanks to a new partnership with Bentonville Schools. Six Star® will sponsor Bentonville and Bentonville West High School with an emphasis on proteins and hydration. As part of the agreement, Six Star Pro Nutrition will provide Bentonville High School and Bentonville West High School athletes with its Whey Protein Plus and Ultimate Hydration products, collaborate on co-branded content across digital, mobile, and social platforms, have access to the school’s marks and logos, in-venue branding and offer on-site sampling opportunities for students and their families.
“The Bentonville Athletic Department could not be more excited about the new partnership with Six Star Pro Nutrition,” said Scott Passmore, Athletic Director for the Bentonville School District. “An athlete’s nutrition plays a vital part in their training and success, Six Star products will improve both nutrition and student athlete performance. The Bentonville Athletic Department truly appreciates the partnership.”
The Six Star Pro Nutrition brand has similar high school partnerships with Mason (Ohio) High School and Carroll High School (Texas). The brand’s roster of pro athletes includes football star T.J. Watt and soccer stars Tobin Heath, Kristie Mewis, and Weston McKennie. In July 2021, Six Star® was the first brand to sign college athletes to Name, Image, and Likeness deals when Edgar Padilla Jr., Hanna Cavinder, and Haley Cavinder signed agreements with the company.
“We are thrilled to fuel the student athletes of Bentonville High School and Bentonville West High School on and off the field in 2022,” said Jarrod Jordan, Chief Marketing Officer at Iovate Health Sciences International Inc., the makers of Six Star® branded products. “Six Star® is ‘the athlete’s choice when it comes to protein and hydration products and given our successful inroads into the collegiate market last year, it made sense to align with some of the most dynamic high school athletic programs in America as a means of creating brand loyalty throughout an athlete’s journey.”