Pepsi To Distribute Bang Energy
Pepsi and VPX have entered into an exclusive alliance to allow PepsiCo to distribute Bang Energy beverages in the United States! This alliance is effective immediately and is set to significantly increase distribution of the Bang beverage lineup.
"The combined power of our two organizations will be a meteoric partnership – one for the beverage history books," said Bang Energy CEO, Jack Owoc. "Bang is committed to serving zero-calorie, highly effective innovation and exceeding our consumers' expectations. When it comes to the category, we have invented the future by reinventing the game."
Competing with Coke
Pepsi rival Coca-Cola introduced its own energy drink in the U.S. this past January. PepsiCo then announced in March that it was acquiring energy drink maker Rockstar for $3.85 billion. Rockstar and Bang have different target markets, with Bang focused on the athletic sector and Rockstar concentrated on "those who lead active lifestyles from athletes to rock stars." In addition to Rockstar, PepsiCo also makes Mountain Dew's Kickstart, GameFuel, and AMP beverages.
"In the ultra-competitive energy category, Bang Energy has thrived, pioneering the performance energy segment and attracting the next-generation of energy consumers," said PepsiCo Beverages North America CEO, Kirk Tanner. "This alliance plays a central role in PepsiCo's overall energy-beverage strategy and enables us to significantly accelerate the distribution of Bang Energy to meet rising consumer demand."
Bang Energy has disrupted the energy drink category, delivering great-tasting drinks that give consumers more of what they want and less of what they don't want, and has quickly rocketed to the third-largest brand in the energy category. Bang Energy was also the single-largest contributor to overall Liquid Refreshment Beverage growth in 2019. The current Bang RTD was introduced in 2012 and is carried in more than 200,000 outlets in the United States with products designed to provide functional benefits to the next generation of energy consumers. Bang is also distributed in Canada by Nutrition Excellence.