MuscleTech Pure Series

MuscleTech has created a product line they're calling "Pure Series" which is a specific product line for US retailer Target. The first product we've seen from the line is called "100% Whey Protein" which contains zero artificial colors, flavors or sweeteners. Remember with this one, it's exclusively available at Target. What's interesting is the use of clear tubs which is not something we've ever seen from MuscleTech but have seen from Hi-Tech (when they owned Gaspari Nutrition), Naked Nutrition, and of course Integrated Supplements (which is available also at Target). So far it comes in 2 pound clear tubs and Target is listing the price online at $24.99, coming in Milk Chocolate and Vanilla flavors. Each serving delives 26 grams of protein in a 40 grams scoop which equates to 65 percent protein (by weight). It also contains a whopping 7 grams of carbs, 3 grams of fat, maltodextrin, Lo Han Guo Fruit Extract (which is “Monk Fruit”), Stevia and other ingredients displayed on the left. Channel specific product lines are the future of supplementation as both brands and retailers collaborate to create value for shoppers, loyalty to the retail chain.