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MuscleTech Partners with Figure Skater Gracie Gold


There have been some rather exciting announcements coming from the team at MuscleTech over the past few months, starting with British action movie star Henry Cavill joining MuscleTech as Chief Creative Director and Global Brand Ambassador. Then MuscleTech signed marathon legend Ryan Hall, to join the brand as the Team MuscleTech Official Run Coach, followed by the announcement that MuscleTech is an Official Sponsor of Top Golf Live’s 2021 Stadium Tour.

This week it was announced that MuscleTech, the internationally recognized sports nutrition brand, has partnered with the two-time U.S. national champion and 2014 Olympic bronze medalist Gracie Gold. As part of the agreement, Grace will film content centered around Gold’s unprecedented and inspiring comeback to the sport after a three-year hiatus from competition from 2017-2020 and fueling her efforts to train for the 2021-22 season with protein (Nitro-Tech, Iso Whey Clear) and pre-workout (Shatter) products from MuscleTech. Gold, who has battled depression, anxiety, and an eating disorder in a brutally competitive sport, will share her story of returning to the ice as part of the MuscleTech “Strength Redefined” campaign through video, social media, and written content cultivated for www.muscletech.com. She will also use her platform and partnership to further advocate for mental health awareness on behalf of a MuscleTech brand that has been long perceived for its emphasis on the exterior physique for much of its two-decade history.

“We live in a world where what you see on the surface doesn’t necessarily translate into other areas of one’s life,” Gold said. “MuscleTech, as a brand, understands this. They get that strength is defined by what’s within us. What drives us. What helps us persevere as athletes and people.”

In 2014, Gold was an 18-year-old phenom who won her first national championship and a bronze medal at the Sochi 2014 Olympic Winter Games. Two years later, she took home a second U.S. title and finished first in the short program at that year’s World Championships in Boston. But behind the smiles and success was an athlete in pain, struggling with personal demons that would sideline her from the sport for three years, eventually returning to a standing ovation at the 2020 U.S. Championships.

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Source: MuscleTech