MuscleTech Now Distributed in Canada by Peak Performance Products
When you visit your favourite supplement stores in Canada, many don’t realize that these stores have to buy the supplements from someone. I mean, it’s not like the supplement fairy wakes up each day, fixes her hair, waves a wand, and makes your favourite supplements appear on store shelves! Supplement stores and websites stock up their shelves by buying straight from supplement companies or their official Canadian distributors. The major sport supplement distributors in Canada are True North Nutrition, Empire Health, Nutrition Club, Healthy Body Services, BodyPlus, Nutrition Excellence, Titan Distribution, Fit Foods, Conquer All Nutrition and Peak Performance Products. Peak are the ones to watch because they have been lighting things up this year.
Peak Performance Products
The company has been around for over 20 years and currently distributes Dymatize, Redcon1, ProSupps, Himalaya, Sunwarrior, Alani Nu, Vitargo, Biosteel, Brain Armour, Kill Cliff, BiPro, MRM, Schinoussa, Pickjuice (not kidding), iWon Organics and several brands outside of the supplement space. Peak has put themselves in a unique distribution position to be able to sell supplements in both speciality channel stores, online retailers, and food/drug/mass retail stores. They also offer direct-to-consumer order fulfillment for U.S. companies that need this. As the world evolves, more and more supplement companies are developing their direct-to-consumer business. Unfortunately, for U.S. companies, it’s difficult to consistently get customer orders cleared through customs. Also, handling product returns in another country is no easy task either! This is where Peak Performance have set themselves apart from other distributors and it’s no wonder that strong direct-to-consumer companies like Redcon1 and Alani Nu see the value in working with Peak Performance for a turn-key solution in Canada.
Peak Performance To Distribute MuscleTech
We were surprised by this news as we haven’t heard much in Canada from MuscleTech and we’re excited for both companies! Before being acquired by Chinese conglomerate Xiwang Foodstuffs, MuscleTech used a variety of Canadian distributors over their 20+ years in the game. They also tried distributing their own products for a few years but let’s stick to the point of this post! MuscleTech has now partnered with Peak Performance to take care of their distribution in Canada. With MuscleTech’s head office situated in Oakville, Ontario, Canada, and with the financial resources they have backing them from Xiwang Foodstuffs, they could do some serious numbers in the Canadian specialty channel if they put the right team in place and invested in the market. Building a sports supplement company in Canada requires an unwavering commitment to the speciality channel, fast time-to-market with new products, brand ambassadors on the ground, participating in event marketing, digital advertising with Muscle Insider (of course) and a focus on growing your brand among serious fitness consumers. Peak Performance is definitely a solid choice to lead their Canadian distribution and we'll keep you posted of more Canadian product releases from MuscleTech. Click HERE to sign up for our free newsletter!