Makers of C4 and XTEND Launch Spot Your Trainer Program

The makers behind C4® and XTEND® have launched an initiative to support personal trainers, medical professionals, police officers, and firefighters during this COVID-19 pandemic. The program is called "Spot Your Trainer" and it's aimed at helping fitness professionals impacted by the complete shut-down of all training facilities across the nation. Participating trainers will offer C4® and XTEND® products to their networks at 20% off and earn a 20% commission on the order. The program provides trainers with a way to generate income while also getting customers a discount.

"Our business was built in the fitness community so when we saw how severely that community had been impacted by COVID-19, we wanted to find a way to help," says Katie Tershel, Director of Partnership Marketing. "We all know these trainers personally and felt it was our obligation to find a quick solution."

Awaken Your Super Campaign

But wait, there's more! The company also saw an opportunity to help the medical professionals working tirelessly to help provide on-going care to patients all across the United States. With the recent launch of C4's "Awaken Your Super" marketing campaign, the company pivoted its focus to these incredible heroes, fighting to keep us safe and healthy.

75,000 Free Cans of C4® and XTEND®

Say what? Free supps, how's this possible? Over the next two-weeks medical distribution centers and 40+ hospitals in Los Angeles, San Diego, New York, and Austin will be receiving more than 75,000 cans of C4® and XTEND® beverages to help staff remain fueled and hydrated. The company will continue to support these efforts and search for additional ways to make a difference in our local communities.

Mari Lee, Vice President of Beverage Marketing, states, "For us, this wasn't about being first or loudest to make a donation. We wanted to have a meaningful impact where it was needed most and this took a great deal of coordination. It was humbling to see our partners step up to make this happen. Trucking companies, distribution and retail partners all offered support to ensure the heroes on the front lines could receive our energizing donation."