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Lazarus Esports Secures Sponsorship Agreement with XP Sports
Lazarus Esports is an esports and entertainment organization, and a wholly-owned division of Tiidal Gaming Group. Originally founded in 2010 as “SetToDestroyX", Lazarus is Canada’s first established esports team. Lazarus is pleased to announce they have entered into a sponsorship agreement with XP Sports, a leading supplement brand specializing in formulas made specifically for gamers and esports athletes.
"We are pleased to partner with XP Sports as they look to enter the esports market through Team Lazarus," said Charlie Watson, CEO of Tiidal Gaming Group. "XP was looking for a Canadian gaming partner that would enable them to market their world-class energy supplement brand to a growing and younger demographic. After careful review, XP decided to work with the number one ranked esports team in Canada on growing activations and creating content to assist them with raising awareness around their leading supplement brand."
The partnership will evolve over the 2020-22 gaming season, with dual sponsorship of upcoming gaming events and tournaments. Additionally, XP Sports will be working with and sponsoring the individuals & teams on the Team Lazarus' extensive esport athlete roster as well as a number of content creators in the LZR network.
XP Sports shared player spotlights on their Instagram page to show which team members will be powered by XP Sports supplements. Players include:
- Kelsy Medeiros (gamer tag: SuperGirlKels)
- Patrick Gale (gamer tag: DottyHack)
- Kristy McKinney (gamer tag: HybridINK)
- Daniel Nyman (gamer tag: FORCEONE)
- Mathew Lam (gamer tag: BlitzMan_G)
- Michael Garcia (gamer tag: OutplayTBE)
- Vincent Rigaud (gamer tag: SKYPIKMIN)
- Tobin Leigh (gamer tag: Racerz)
- Katherine So (gamer tag: LunarKats)
- Joshua D’Eri (gamer tag: JFear)
- Daniel Anzenberger (gamer tag: Automaticjak)
- Alex Colhoun (gamer tag: Rubiks)
- Dean Bodle (gamer tag: lzr_deano)
- Darryl Barton (gamer tag: KCrusher)
- Martin Grady (gamer tag: Tidgney)
- Ross May (gamer tag: ROSSI)
- Nicolas Buxton (gamer tag: Gapp)
- Marc Wallocha (gamer tag: Forty)
"Capturing the attention of this audience is becoming increasingly challenging, but the team at Lazarus provides a unique way for us to generate the attention of this growing demographic," said Barry Alexander, Senior Director of Marketing at Iovate Health Sciences, the makers of XP Sports. "We could not be more excited to partner with and leverage the extensive Lazarus network to enable the growth of our brand.”
The esports and gaming sector continues to gain traction from non-endemic brands looking to market and create awareness for their brands through new and innovative platforms. Coming off a record 2019 which saw Lazarus Esports rank first overall in Canada and third overall globally in 2019 for esports earnings, the team has built a world-class organization consisting of some of the best athletes in North America. Lazarus team members are confident that XP Sports can ensure their team members are fuelling their training and gameplay with a leading supplement for optimal performance. XP Sports umbrella of scientifically formulated products deliver key benefits paramount to achieving success in the gaming space, including energy, focus, enhanced performance, and eye health support amongst others.
Source: Yahoo! Finance