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ISOPURE Expands into Target Stores


Two gentlemen Hal and Ernie first started the brand Nature’s Best in 1984, with the goal of making better sports nutrition products. The protein drink market was later revolutionized in 1998 with their introduction of ISOPURE. To this day, ISOPURE is still recognized as one of the industry leaders in the protein drink category.

The leadership team at ISOPURE has just announced this week that they have expanded into over 1,600 Target stores nationwide, beginning April 5, 2020, with their ISOPURE Infusions and Unflavored Zero Carb protein products.

"We have seen the ISOPURE® brand resonate very well with Target consumers through our test run last year and are thrilled to extend our partnership with the nationwide distribution and online availability of our ISOPURE® Infusions and ISOPURE® Zero Carb Unflavored protein powders into the nutrition set at Target," said Corey Klein, ISOPURE® Senior Sales Manager.

ISOPURE Infusions provides zero fat and two grams of carbohydrates, with only 90 calories per serving. There are also 20 grams of protein per serving, coming from 100% whey protein isolate, in refreshing fruit flavours. Target stores will have two popular flavours available: Tropical Punch and Citrus Lemonade, both in 16 serving containers.

In addition, Target stores will also carry the ISOPURE Zero Carb Unflavored protein powder. This is a pure, non-GMO whey protein isolate, which has been stripped of fats, sugar, and lactose. It does not have any added colors, flavors or sweeteners. Each serving provides 25 grams of protein and zero carbohydrates, for a total of 110 calories.

For more information, be sure to visit the ISOPURE website and follow them on Instagram. To keep up with the latest product releases and fitness industry news, subscribe to our free newsletter!