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Isopure® Plant-Based Protein by Nature’s Best® Preview
Nature’s Best® was started in 1984 by two guys named Hal and Ernie, who literally used to mix their protein powder up with a cement mixer. They built a strong following by making clean supplements and investing in marketing them, which is something many “could be good” supplement companies miss the mark on. If you’re confident in your formulas, then don’t be afraid to invest in letting the world know about them. Nature’s Best had hit products such as its gainer PERFECT 1100, which was one of the best tasting gainers of all time, but its true breakout product launched in 1998 when bodybuilding fans saw the introduction of Isopure® whey protein isolate. With 50 grams of protein that mixed completely clear, Isopure silently gained a loyal following among those looking for an ultra-premium whey isolate. They eventually launched an RTD version in glass bottles, which are still what they’re really known for to this day.
Glanbia Acquires Isopure
By 2014, Isopure grew its sales to $74.6 million USD, and it wasn’t long before Ireland’s dairy giant Glanbia Performance Nutrition acquired it for $153 million! They announced the deal just days before the 2014 Olympia, which shook the whole industry up, as Glanbia had also bought Optimum Nutrition, American Bodybuilding (ABB), BSN, and Nutramino!
Isopure: More Than Whey
Isopure has become so well known as a product that many people think this is the name of the company itself, not Nature’s Best, the original company name. Isopure comes in many different versions, not just whey protein. It’s also available in a straight creatine, glutamine, amino acid blend, a collagen, and now a plant protein, which is a major departure from the “whey only” approach of years past. Plant-based protein powder is a huge ideal source of vegan protein that’s gluten free, non-GMO, and, of course, dairy free! This new Isopure Plant Protein provides 20 grams of organic pea and brown rice protein with no artificial colours, flavours, or sweeteners. Combining these unique protein sources delivers a comprehensive profile of essential amino acids (EAAs) that your body can’t produce on its own. Not only that, but each serving has zero cholesterol, just 1.5 grams of fat, zero grams of sugar, and no soy. We haven’t tried it (yet), but hopefully the folks at Nature’s Best/Isopure will send us a bottle to test out!