Iovate Partners With 72andSunny For Its Purely Inspired Brand

Iovate Health Sciences International, under its nationally recognized Purely Inspired nutrition brand, has announced rebrand efforts with a nationally distributed ad campaign. They now unveil a new look and feel to Purely Inspired’s hero products like Organic Plant-Based Protein, Collagen Peptides, and Organic Greens. At the heart of Purely Inspired’s rebrand is a rehaul of packaging that further solidifies their dedication to accessible nutrition for all. In addition, in partnership with creative agency 72andSunny New York, Purely Inspired will release a marketing campaign, “Do What Makes You Feel Good” consisting of films and accompanying social assets.

“As we transition into the New Year, our partnership with 72andSunny marks a transformative milestone for Purely Inspired in the digital space. Since the brand’s inception, we have built a strong reputation for quality and innovation, and this is reflected in the execution of Purely Inspired and 72andSunny’s efforts. Purely Inspired’s concept supports the brand’s mission of inclusivity, accessibility and relatability. This partnership is a testament to Iovate Health Sciences’ drive to be leaders, at the forefront of the industry,” said Jarrod Jordan, Chief Marketing Officer at Iovate Health Sciences International, Inc., the parent company of the Purely Inspired brand. 

“Any effort, no matter how small, deserves recognition,” said Ian Hart, Creative Director, 72andSunny New York. “Working with our rather brave clients, we were able to take an authentic approach that swam against the category’s current of all-or-nothing fitness.” 

72andSunny is led by Chief Executive Officer Evin Shutt and has been recognized as one of Fast Company’s Most Innovative Companies for two years in a row and is a two-time “Agency of the Year” winner for Advertising Age and Adweek.

Purely Inspired believes that everyone deserves the benefits of quality nutrition and strives to provide people with high quality, affordable nutrition that they can feel good about.  The Purely Inspired line of nutritional products contains choices that are free of artificial flavours, colours and sweeteners in addition to being non GMO, gluten free and soy free. 

For more information on Purely Inspired products, visit purelyinspired.com.