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Dymatize Launches Women Strong Campaign


Dymatize is pleased to announce the launch of Women Strong, a six-week program of support for women who live, or want to live, a fitness-inspired life. Women who love fitness are encouraged to join the Women Strong community. By joining, women will gain access to healthy recipes, inspirational stories, and workouts to help them get and stay inspired, motivated, and strong so they can crush their goals and celebrate their work as they become stronger versions of themselves.

"Women Strong was created first and foremost as a community for women, and it was founded on unity, respect, inspiration, and empowerment. At Dymatize, we want to motivate and inspire women to become stronger both mentally and physically. It's not just bikini season, it's better you season," said Annie Seal, VP of Marketing and Innovation at Dymatize. "As a brand, we know more and more women are taking fitness seriously, but weight-lifting and many other fitness activities are very male-dominated. We want to make women feel welcome in fitness."

Women who sign up will receive daily tips and challenges for motivation and inspiration provided by the nine females from Team Dymatize. For example, on one day, women will be challenged to practice mindfulness and complete three sets of 15 reps of bicep curls, and on another day, they will be encouraged to do affirmations and an abs challenge.

"The Women Strong campaign was built with the idea that we can work together toward a stronger way of life if we have a community of women who support us in reaching our goals," said Erin Stern, Dymatize athlete and two-time Ms. Figure Olympia champion. "The Dymatize athletes and I will be sharing our secrets to help participants get in shape physically and mentally. We'll share our personal stories, workout tips, and healthy recipes to motivate participants each day of the month."

Women Strong participants will also have a chance to win a limited edition "Women Train Harder" shirt and weekly prizes including gym memberships and the latest Dymatize products and gear. To join, consumers can go to dymatize.com/womenstrong or the Dymatize Women Strong Facebook group where they can actively participate in the community, share their own fitness challenges and achievements, and get expert advice and tips.

For more information about Dymatize and its products, visit www.Dymatize.com.