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Bulletproof Announce the Close of $13M in Growth Capital
SEATTLE, Sept. 15, 2020 /PRNewswire/ -- Bulletproof 360, the lifestyle company widely known for innovative food, beverages and supplements that fuel human performance, announced the close of $13M in growth capital led by Beliv, Rocana Ventures and existing investors CAVU Venture Partners and Trinity Ventures.
Consumers are increasingly demanding efficacious solutions across immunity, energy, stress relief and sleep products. With health optimization increasingly on the minds of consumers in the current environment, Bulletproof is uniquely positioned to address heightened interest across these need states. Bulletproof plans to use the funding to expand its omnichannel presence and expand product offerings in both new and existing categories.
Since the Company's launch in 2013, Bulletproof has been focused on developing integrated mind-body nutrition products that feature science-backed, high quality ingredients. Bulletproof has continuously prided itself on never cutting corners, having close partnerships with producers and manufacturers to maintain the highest standards, and offering products with no gluten, soy, artificial fillers or junk.
"We're poised to capture the market opportunity and appreciate the support from investors as we continue to expand our Bulletproof portfolio of products and share them with a wider consumer audience," said CEO Larry Bodner. "This new investment will allow us to fuel continued growth. I'd like to also express my gratitude to the Bulletproof employees for their dedication and engagement regardless of COVID complexities."
The Bulletproof portfolio of products span existing and emerging consumer needs, from immunity/stress relief supplement solutions, to self-care with collagen protein powder, as well as energy in the form of various clean coffee products. The Bulletproof team has a strong focus on rapidly meeting evolving consumer needs, positioning the brand platform for long-term success.
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Souce: PR Newswire