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BioSteel Signs Endorsement Deal with TV Personalities Erin Andrews and Amanda Balionis
BioSteel has finalized endorsement deals with top sportscasters and television personalities, Erin Andrews and Amanda Balionis, along with five additional partners, boosting the company’s existing roster of all-star ambassadors to 20.
Team BioSteel now adds pitcher Mike Soroka and soccer stars Ashley Sanchez and Morgan Weaver. They have also signed personal trainer Brittany Matthews, and lifestyle influencer Victoria Brito.
Erin Andrews brings a fresh perspective to the brand as both an endorsement personality and an investor in the company. She is a leader in the sports reporting industry who values healthy hydration and nutrition.
“I’ve been using BioSteel products for as long as I can remember,” says Erin Andrews. “I love that the products are natural and sugar-free, and keep me hydrated on, and off set. I see this collaboration as an opportunity to educate people about the importance of healthy hydration and to expand the brand as it redefines the industry.”
“Authenticity comes first when considering new athletes and influencers,” says Michael Cammalleri, Co-Founder and Co-CEO. “We’re excited to announce and partner with this talented and influential group of teammates who are champions of our brand and can help tell our story and amplify our growth.”
BioSteel is extending its footprint and reaching new health-conscious consumers, athletes, and sports fans through its partnerships with Team BioSteel ambassadors and a new group of endorsers join the brand’s athletes, including: Patrick Mahomes, Gleyber Torres, Ezekiel Elliott, DeAndre Hopkins, Jalen Ramsey, Brooke Henderson, Connor McDavid, Tyler Seguin, Eugenie Bouchard, Devon Kerr, Andrew Wiggins, Rosie MacLennan, and Kate Beirness.
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