Oh Yeah! Sells Company
For Immediate Release
Oh Yeah! Sells Company
NEW YORK, NY -- CAVU Venture Partners announced that it has made a significant investment in ISS Research, LLC ("OhYeah!® Nutrition"). Simply put, Oh Yeah! has sold some of their company to CAVU. The new company wants to increase the popularity of the brand itself, and also increase the popularity of Oh Yeah!'s best seller, the ONE® Bar. This famous bar is a bodybuilder's dream, packing in 20 grams of protein with only one gram of sugar. Oh Yeah! sold part of their company to CAVU in order to help drive new growth, and make an exceptional company even better. CAVU is excited for the partnership, stating that, "ONE Bar has exploded onto the snack nutrition market in the last year and a half with a highly differentiated offering," said Peter Burns. "The brand has significant upside to be realized through increased velocity, distribution gains and the exciting innovation pipeline..."
"We are thrilled to partner with Ron, and the addition of Peter and his team positions OhYeah! Nutrition to be the premier snack nutrition company," said Brett Thomas, Managing Partner at CAVU. "ONE Bar, the Company's best-selling brand, combines indulgent flavors with world-class nutrition. We believe 'permissible indulgence' is a long-term trend with a lot of room for growth, and ONE Bar is primed to capitalize on that opportunity."
Ron McAfee, Jr., founder and CEO of OhYeah! Nutrition, added, "I am excited to be partnering with CAVU Venture Partners as we begin our next phase of growth. CAVU's experience and strong track record in building iconic brands will help position the Company's infrastructure for growth and drive the expansion of the popular ONE Bar. In addition, I would like to welcome Peter and his team to the ONE Bar family. Peter is renowned for being a world-class operator, and his commitment to partnering with us is a strong endorsement of the opportunity ahead."
About OhYeah! Nutrition
ISS Research, LLC ("OhYeah! Nutrition" or the "Company") is a line of leading sports nutrition products that includes bars, shakes, powders and supplements. The Company's primary focus going forward is on the hit snack nutrition bar called ONE Bar, whose name is derived due to 1g of sugar. The ONE Bar is distributed through leading specialty accounts, including Vitamin Shoppe, GNC, 24 Hour Fitness and independent nutrition retailers. OhYeah! Nutrition has offices in Charlotte, NC and Boulder, CO. For more information, please visit www.ohyeahnutrition.com
About CAVU Venture Partners
CAVU Venture Partners invests in high growth, iconic consumer brands, primarily better-for-you food and beverage companies. Founded by CPG Veterans Rohan Oza, Clayton Christopher, and Brett Thomas, CAVU looks to partner with passionate entrepreneurs with big visions. CAVU helps bring those dreams to fruition through know-how and deep industry contacts. For more information, please visit www.cavuventures.com.