English Arabic Chinese (Simplified) Chinese (Traditional) Esperanto French German Hindi Latvian Luxembourgish Malayalam Maltese Norwegian Portuguese Russian Spanish Tajik

Rivalus Sponsors 2017 Olympia Coverage

Print Share this


Rivalus to Sponsor Coverage of the 2017 Mr. Olympia

Toronto, ON —­ September 2017 — The most prestigious event of the IFBB Pro season is upon us once again. The 52nd annual Joe Weider’s Mr. Olympia is back again in Sin City, and as always, it promises to be bigger and better than ever. This year, it’s also going to be different; if you’ll recall in 2016, The Rock got on stage and announced that his production company, Seven Bucks Production, would “work diligently to shine a light on the Olympia, its amazing competitors, and the world it encompasses in a brand new and entertaining way.” Well that time is now upon us. The Rock and Seven Bucks will make sure to showcase the many complex, fascinating, and inspiring layers our sport offers the world. 

Of course, the highlight will be the IFBB Pro show, which will include Bodybuilding, Fitness, Figure, Bikini and Physique categories along with the Olympia Amateur Championships, which will be one of the biggest amateur bodybuilding events of the year! With that said, if we’re going to give fans the most elite coverage of a show, then the only way we can do it is with an elite sponsor. This is where Rivalus comes in! This is the first time we’ve teamed up with them to cover the Olympia for contest coverage, and we’re optimistic it won’t be the last. One huge media source, one huge supplement company, the biggest stage in bodybuidling! We’re beyond ecstatic to have them on board for this epic event and without their support, we simply wouldn’t be able to deliver the contest coverage fans expect from Muscle Insider. Get ready for an all-access pass to everything Olympia related, on and all social media platforms: Facebook, Instagram, Twitter, YouTube and SnapChat. We’re going to bring you the absolute best contest coverage of our company’s history, and it’ll all be thanks to Rivalus!

The Expo

The expo is big. Huge, really. MASSIVE, actually. And definitely overwhelming. The Expo is where you’re going to spend all day Friday and/or Saturday. Not only are the vendor booths a major attraction (Hint: Go to the Rivalus booth!), and not only do most of the pre-judging events for men and women take place there, but other than the press conference and Meet the Olympians, everything will be held at the convention center. “Everything” meaning, in addition to men’s bodybuilding, men’s and women’s physique, figure, fitness and bikini, the Olympia expo is playing host to at least a dozen other events, including model searches, a strongman challenge, Olympic lifting, CrossFit, powerlifting, boxing, and a variety of martial arts, all of it included with your $30-$75 Expo ticket. The legendary City Athletic Club will be hosting their Super League lifting competition on Saturday which is generating a tremendous amount of excitement in the industry. There’s a lot going on, and there’s no way to see all of it so pick and choose wisely.



RIVALUS has a clear and laser-like focus: Make the most powerful and effective supplements available free of hazardous substances and unwanted fillers. All RIVALUS products are free of banned substances and built in world class facilities. In 2013, RIVALUS was acquired by NUTRIVO LLC, owned and operated by Mike and Tony Costello, the former owners and founders of Optimum Nutrition. NUTRIVO has a state-of-the-art manufacturing facility located in Aurora, Illinois. RIVALUS raises the bar for standards and quality far beyond the legal requirement or government regulatory bodies. Follow RIVALUS at Facebook, Instagram, Twitter, YouTube and SnapChat.


MUSCLE INSIDER focuses on the science of building muscle, losing fat and gaining strength. Each issue is packed with the latest training, diet and performance research for the serious bodybuilding and fitness fanatic. We serve up fresh content that inspires, enhances and entertains hardcore athletes wanting a no-nonsense magazine they can trust. Our experts provide you with sample diets, training programs and delicious recipes to help maximize your results. Whether you’re looking to gain an inch on your arms or get ripped, MUSCLE INSIDER is the best training partner you’ll ever have! Follow MUSCLE INSIDER at Facebook, Instagram, Twitter, YouTube and SnapChat.