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Regan Grimes Signs with Celsius Energy Drink
We caught up with IFBB Pro Regan Grimes backstage at the 2022 Arnold Classic and he shared that he’s now signed with energy drink maker Celsius! This is a huge opportunity for Regan to associate with a mainstream energy drink while also allowing Celsius to tap into Regan’s massive fan base. Celsius is one of the fastest growing energy drinks and this sign is going to help them really tap into the bodybuilding crowd. We hope Celsius gets a Canadian compliant version into Canada where Regan also has a phenomenal fan base.
But Regan’s not the first pro bodybuilder to get signed by a mainstream energy drink as Monster Energy signed Kai Greene to endorse their REIGN energy drink and Celsius signed mass monster Nick Walker who won the Arnold Classic last year! This is also a sign of great things ahead other pro bodybuilders as it shows that mainstream energy drink companies are following the sport and recognize the ROI on utilizing these “extreme” looking athletes to help them build their brand. Many mainstream companies have traditionally stayed away from pro bodybuilders but people like Regan Grimes, Kai Greene and Nick Walker are helping to change that. Regan was at the Celsius booth meeting fans this past Sunday. Watch for Regan next weekend at the Boston Pro Show which MUSCLE INSIDER will be covering. Thanks to MUTANT for sponsoring our Arnold Sports Festival coverage and the Boston Pro Show!