Nutrabolics 2013 Ad Campaign

The Vancouver-based sports supplement company, Nutrabolics, has moved into a new evolution of its brand with the launch of a cutting-edge 2013 ad campaign. After several product-based campaigns, Nutrabolics has decided to shift its primary focus on to the modern athlete. Designed for the "informed consumer" who knows their way around the supplement industry, the ads feature candid interviews with select Team Nutrabolics athletes who discuss their training and supplementation experiences.

"It's great to be back on the front lines representing the company in this way," says Nutrabolics President, Jayson Wyner, who appears in the new ad for Anabolic State. "Sometimes you lose touch with the raw experience of being an athlete, and the new campaign has definitely renewed this perspective for me."

While Nutrabolics hasn't strayed too far from the darker colour tones that we have come to expect from the 'brand in black,' the new ad campaign creates its hi-tech aesthetic in a way that simultaneously regenerates the company's emphasis on science and innovation and takes a step away from currently trending ads in the industry.

"The convergence between the hi-tech and the practical is a big part of what Nutrabolics is about," mentions CEO, Rodney Dupont. "'Science and innovation' is more than just a sub-branding for us – it represents cutting edge research put to work in designing real-life fitness solutions. We are very excited about how the new campaign represents this synergy between science and the real people who utilize our supplements."

The new "I TRAIN" campaign is set to launch in the pages of Muscle Insider Magazine! Watch for it!