Muscle Insider Launches Best Protein Chef

FOR IMMEDIATE RELEASE:

MUSCLE INSIDER Announces
Best Protein Chef Challenge

Toronto, Ontario – November 22, 2016 – MUSCLE INSIDER magazine is proud to announce the launch of the Best Protein Chef Challenge. We’re searching for the best chefs in the fitness industry who can make healthy, irresistible, mouthwatering shakes, snacks, meals and desserts loaded with protein! Our editorial team will go behind the scenes every day for six weeks profiling ten healthy chefs' and documenting their creations as they show the world their most delicious protein recipes! This once-in-a-lifetime opportunity is in partnership with Optimum Nutrition, makers of the world’s best selling whey protein. All ten contestants will receive a $1,000 Optimum Nutrition pack, which includes Optimum Nutrition protein powders and their new OPTI-BAR to use in their food creations and more! From there, protein chef contestants will use social media to post, tweet, snap or blog about their protein recipes. The more creative, innovative and unique the protein dishes, the more points will be earned. All ten protein chefs will also be profiled in the pages of MUSCLE INSIDER and throughout our online community, getting exposure to tens of thousands of readers around the world. The grand prize winner will be given a one-year editorial contract with MUSCLE INSIDER and the prestigious award of Best Protein Chef. This is a huge opportunity for anyone with a passion for cooking, baking or protein shake making!

“The healthiest meals start with quality, clean ingredients, and we couldn’t be happier to partner with Optimum Nutrition on our Best Protein Chef challenge. I’ve toured Optimum’s manufacturing facilities and can vouch for the quality and innovation that goes into every product. Optimum is committed to producing sports nutrition products backed by science. MUSCLE INSIDER is committed to producing human performance content backed by science, making this a natural fit for both companies,” says Scott Welch, Publisher of MUSCLE INSIDER.

The search starts now for the ten best chefs in the fitness industry. To nominate someone or to enter the Best Protein Chef challenge, email social@muscle-insider.com or post your best protein recipe on Instagram and hastag #bestproteinchef today!

About MUSCLE INSIDER
MUSCLE INSIDER focuses on the science of building muscle, losing fat, and gaining strength. Each issue is packed with the latest training, diet and performance research for the serious bodybuilding and fitness fanatic. We serve up fresh content that inspires, enhances and entertains hardcore athletes wanting a no-nonsense magazine they can trust. Our experts provide you with sample diets, training programs and delicious recipes to help maximize your results. Whether you’re looking to gain an inch on your arms or get ripped, MUSCLE INSIDER is the best training partner you’ll ever have! Follow MUSCLE INSIDER at Facebook, Instagram, Twitter, YouTube and SnapChat.

About Optimum Nutrition
Optimum Nutrition was established in 1986 to satisfy consumer demand for consistent quality in sports nutrition. The company is also known for anticipating ever-changing customer needs and meeting the demands of a dynamic market with innovative products. With state-of-the-art production facilities in three states, ON is the only sports nutrition company to manufacture items in every product category, including nutritional bars, protein powders, ready-to-drink shakes, energy products, multivitamins and other health and wellness items that support a healthy lifestyle. The brand’s Gold Standard 100% Whey is universally recognized as one of the world’s best-selling whey protein. ON products can be found throughout the United States in close to 10,000 independent natural product and specialty retail stores, gyms, fitness centers and most online retailers. ON products are also distributed in 70 countries around the world.

Contact:
Name: Jaime Filer
Email: social@muscle-insider.com
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