Maximuscle Founder Zef Eisenberg Dies in High Speed Crash

We are deeply saddened to share the news that Zef Eisenberg, TV Host and Founder of Maximuscle, has died at Elvington Airfield, near York while attempting to break the British land-speed record in a Porsche 911 Turbo S. This is the same airfield that Eisenberg was previously involved in a 230 mph “near-death” crash in 2016, and where ex-Top Gear presenter Richard Hammond also crashed in 2006.

On-site crews have reported that the crash happened while Zef was braking while using a parachute, at the circa 250 mph GPS, where his vehicle went out of control. Those close to Eisenberg share that his passion for racing was undeniable. Motorsport UK paid a special tribute to Eisenberg, a “much-loved member of the motorsport community" and confirmed a full investigation into the crash has already begun.

He has broken multiple records in race cars and motorcycles, which is something not many people can do. Just a few of the feats of speed that Zef has achieved are:

• Fastest record ever achieved by a wheel-powered vehicle at over 240mph
• Fastest Porsche in the UK
• Fastest Vmax quarter mile (one way) wheel powered record
• Fastest Vmax half-mile (one way) wheel powered record
• Fastest Vmax Top speed at the event

Zef Eisenberg was a businessman, who left school after his GCSE’s, went on to found Maximuscle in 1995. The company was later sold to GlaxoSmithKline in 2011 for £162m.

“We are devastated to hear the news of the passing of Zef Eisenberg, the founder of Maximuscle.” The leadership team at Maximuscle said. “Maximuscle was the brainchild of Zef, who worked tirelessly to make us the leading protein brand in the UK. Zef was also a pioneer within the sports nutrition industry laying the foundations that have seen our incredible industry grow to what it is today. He will be sorely missed, RIP Zef.”

47-year-old Eisenberg leaves behind his partner Mirella D'Antonio and two children. Our condolences go out to Zef’s family and friends at this difficult time.

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