Iron Man Sells Company

Iron Man Magazine is sold! Looks like the 79 year old magazine has finally found a buyer and it is former Iron Man cover model Binais Begovic and his wife Catherine. Iron Man Magazine was founded by Peary and Mabel Rader in 1936 and was later purchased by John Balik and photographer Michael Neveux in August of 1986. The photography duo had former Weider ad sales rep Warren Wanderer handling sales while they focused on editorial content and graphic design. You may not know this but Iron Man also licenses their magazine to Japan, Australia, Sweden, Norway, and Italy.

The new buyer Binais Begovic, doesn't have a bodybuilding magazine publishing background but does bring a deep passion for weight training and eating right. He was born in Montenegro and fled with his family to Sweden as a teen when war erupted. He came to Los Angeles to shoot for fitness magazines in the 80s and to become a part of the fitness world.

“Being on the cover of Iron Man Magazine and being featured in the magazine was one the critical moments in my career. It gave me credibility, international exposure, and was the launching point to expand my love of fitness into other businesses.”

Begovic’s goal with the magazine is to make effective training and nutritional information accessible to everyone.

“In a world where the Internet makes it confusing for people interested in fitness, Iron Man Magazine is the one place they can always turn to for credible information as well as up to date news, and the insiders' look into the fitness industry.”

Begovic’s vision for Iron Man Magazine is also to highlight other popular divisions such as Bikini and Men’s Physique in additional to traditional bodybuilding. Begovic is planning a re-design of the magazine, a re-launch of the website with informational articles and videos, as well as other events centered on the core values of “inspiration, information, and transformation.”

The launch of the re-designed Iron Man Magazine under the new ownership is projected to be the April issue 2015. The past owners John Balik will be retained as a consultant to the Publisher, and Michael Neveux as photographer/Design Director. 

SOURCE: PR Web