BPI Sports Distribution
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Muscle Insider videographer Dave Bourlet is a huge supporter of BPI Sports and we can't blame him!
BPI Sports is proud to announce that they will no longer be utilizing the services of 3rd party distributors. BPI Sports will instead be utilizing their own current infrastructure to distribute straight to retail stores. This new strategy will allow BPI Sports to stay competitive, improve already solid relationships, and connect even better with the consumer.
This news comes as BPI Sports readies itself for the much-anticipated 
launch of the BEST PROTEIN BAR™ which we tried at the Arnold Sports Festival and it's AMAZING. All the taste Muscle Insider readers want but none of the guilt! BEST PROTEIN BAR™ boasts 20g of protein, is high fiber, low fat, low in sugar, and a taste that's incredible!
BPI Sports will continue to sell select products at only the finest Canadian retailers, such as Popeye's Supplements, Supplements Canada, and GNC Canada and they look forward to solidifying these relationships by offering greater benefits immediately.
"Handling the distribution of our products in Canada just makes sense. Now, we'll be able to offer retailers increased margins, easier access to quality supplements and streamlined logistics," says Chris MacKenzie, Vice President of BPI Sales. "Given the new economic trends, taking over distribution of our products is just one more tool in our arsenal that allows us to remain competitive. The direct-to-retailer strategy encourages even stronger partnerships with the finest retailers in north of the border, giving them a chance to truly connect with our brand while making it affordable for the consumer."
Taking control of distribution allows BPI Sports to directly deal with business challenges and concerns as well as help navigate the pricing issues of a competitive market.
About BPI Sports
BPI Sports is a sports nutrition company passionate about health and fitness, dedicated to helping people be fitter, be stronger and be healthier. Through quality supplements including fat burners and protein powders, a community of fitness experts as well as training tips and industry news, BPI Sports supports customers' goals, wherever they are on their fitness journey.
For previous stories on BPI, click HERE.