Beast Sports and True North Nutrition team up!

FOR IMMEDIATE RELEASE!

Beast Sports Nutrition, “The Strongest name In Sports Nutrition”™-. Beast produces high quality products for people who are serious about getting big, being strong, keeping fit , & staying healthy.

April 23, 2013 (Boca Raton, FL) – Beast Sports, currently recognized as the fastest growing sports nutrition brand in the U.S.A, has entered into an exclusive distribution agreement with True North Nutrition, the largest distributor of nutritional products in Canada.

Beast Sports Nutrition (BEAST™) was founded in 1995 by Tony Altieri. When Tony started BEAST™, he realized that most of the products available at that time were typically single ingredient
products serving one specific purpose. The primary goal in establishing BEAST™ was to create a brand of products that would serve many different uses for the athlete and not just one. Today, with this premise in mind, all BEAST™, products are manufactured to be multipurpose in order to fulfill the many needs of our athletes without having to stock up on multiple products. This way each BEAST™, product would help the athlete achieve many fitness goals more economically. This method to product development created a niche for BEAST™, allowing the company to establish itself as a leader in sports nutrition.

Today, 17 years later, the passion for innovation is ongoing. BEAST™ continues to lead the sports nutrition industry by producing high quality multi-purpose products that are innovative, manufactured under strict protocols, affordable and the demand for Beast Sports in Canada has grown. “We receive requests from Canadian retailers on a daily basis,” says Maria Altieri, Vice President of Beast Sports.

With the global recognition of the Beast Sports Nutrition products, Canadian retailers will now meet the growing demand of sport nutrition consumers as True North Nutrition will exclusively
distribute Beast Sports to sport retailers nationwide. True North Nutrition is Canada’s largest importer and distributor of natural health and sports nutrition products. The privately owned
company, which is based in Richmond Hill, Ontario, currently represents more than 40 brands across various retail channels including health food stores, specialty stores and convenience stores, as well as supermarkets, drug stores and other mass merchants. Its long experience (the company was founded in 1993) and strong track record of success (it was recognized by PROFIT magazine as one of Canada’s fastest growing companies in 2004) means True North Nutrition is uniquely qualified to help suppliers of sports nutrition and health and wellness goods get their products into Canada and on the shelves of retail stores, nationally. With over 20 years of industry experience, True North is excited to build brand recognition and strong presence for Beast Sports in Canada.

“True North Nutrition is very excited to enter into a distribution partnership with Beast Sports who has been recognized as one of the industry’s fastest growing brands in 2012. Beast Sports has been very successful in their present markets and we are excited to bring them into Canada. We look forward to developing BEAST™, in the Canadian market with strong national distribution
supported by their current brand recognition, online exposure and a national print campaign”, says Mike Spriggs, President of True North Nutrition.

The BEAST™ brand recently underwent a major packaging and rebranding introduced at the Arnold Schwarzenegger Sports Festival last month. The entire line is now packaged in bright blue
packaging with bold graphics. “Their new packaging was a determining factor in True North choosing BEAST™ as one of its newest brands. This new packaging will certainly command
excellent shelf presence. Having Beast Sports available in Canada not only makes it easier, but also faster and more cost effective for Canadian customers to get their hands on the newly repacked and
re-branded blue bottles. They will no longer have to pay cross border shipping costs or worry about the product being held up at customs”, says Spriggs.

For more information on True North Nutrition and to carry Beast Sports in your stores, call toll-free 1.800.261.4223 or email customerservice@truenorthnutrition.com.

For more information on Beast Sports, call toll-free 1.800.800.0267 or visit ww.beastsports.com