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2012 GNC Vendor Awards

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Every year GNC USA honors certain supplement companies with their GNC Vendor Awards. Typically these awards are given out at the Arnold Sports Festival which MUSCLE INSIDER magazine will be doing live coverage of, but we're going to give you a sneak peek of the 2012 GNC Vendor Award winners right now!

We're super excited that our friends over at Cellucor won the most awards of any vendor! The Texas juggernautt won both the  "Outstanding Partnership" award and the "Best Product Innovation" award! See below for more details:  

Best Product Innovation Award

Several aspects make this award winner impressive given the requirement to outperform competitors. Those aspects include successfully bringing a product into a mature, competitive category. Other aspects include quickly establishing the product with effective marketing, sampling, and trial drivers and finally becoming a best-selling new product.

Sports Winner: Cellucor Super-HD

Cellucor  Super-HD was released to huge fanfare in 2012 and has been a steady hit since its initial launch. Super- HD is a high definition agent. It also promotes energy & focus.

Outstanding Partnership Award

This award is given annually to vendor partners that consistently support current and new store programs. They deliver important meaningful sales to the category and add value to GNC from a brand standpoint and from a customer shopping experience perspective.

Sports Winner: Cellucor

Cellucor is an extremely popular brand and make a variety of products that sports nutrition fans love. GNC syas they have been a wonderful partner in 2012 and they look forward to a continued outstanding relationship with them in 2013. Just a few of the popular products from Cellucor at GNC include C4 Extreme, NO3 Chrome, and P6 Extreme.

Other 2012 GNC Vendor Award winners Include:

  • Rising Star Award: Healthy Natural Systems & MusclePharm
  • Outstanding Partnership Award (Wellness): Rightway Nutrition
  • Best Product Innovation (Wellness): Anatabloc
  • Brand Of The Year: BPI
  • Best Protein Bar: Quest Bar

​SOURCE: Dan Winschel (@GNC_Dan)