Muscle Insiders Road to the Pros Competition

This past spring MUSCLE INSIDER introduced the world to our Road to the Pros competition, an unprecedented, uncensored look at what it takes to get in contest condition and compete with the best physiques in the country. The MUSCLE INSIDER team, in collaboration with Ripped Femme, followed 10 female competitors as they transformed their bodies to compete in the 2016 CBBF Canadian National Championships. Our 10 competitors were vying at the Nationals for a shot at becoming an IFBB professional. Every day for 12 weeks, MUSCLE INSIDER’s Road to the Pros went behind the scenes and documented each competitor’s diet, training, supplement stacks, gains, losses, and setbacks, along with their transformations, of course. This once-in-a-lifetime opportunity allowed the competitors to have their inspiring journey showcased in MUSCLE INSIDER magazine, on our company website (Muscle-Insider.com) and on our social media pages on Facebook, Instagram, and Twitter. This combination of media exposure put their transformations in front of thousands of people around the world. Contestants were also given a chance to work with the fitness industry’s top photographers and to receive a full Ripped Femme kit and other swag to help them get in the best shape of their life.

“The first ever Road to the Pros contest was very successful. This program gave 10 very motivated female athletes the chance to be a part of history with MUSCLE INSIDER and Ripped Femme supplements. This campaign was created to show our readers and viewers what it takes to transform your physique and compete with the top physiques in the nation. The 10 competitors that were selected were followed throughout their contest prep on what it was like to go through this type of training/diet programs. These athletes chased their dreams of becoming an IFBB professional athlete, and MUSCLE INSIDER and Ripped Femme were there every step of their journey.”

- Muscle Insider 

Road to the Pros gave competitors global publicity as we utilized MUSCLE INSIDER’s print, web, and social media network, which reaches hundreds of thousands of people around the world, not to mention access to all of Ripped Femme’s social media platforms. Ripped Femme and MUSCLE INSIDER decided to select new IFBB figure pro Renata McEwen and Melissa Catherine as the winners, with honourable mentions going to Michelle Soares and Tania Kwan. Melissa and Renata each received a one-year endorsement contract with Ripped Femme and a $1,000 prize pack!

Melissa Catherine, 5th place CBBF Nationals Bikini

“Having been nominated for Road to the Pros was an absolute honour, to say the least. Nothing could have prepared me for what this journey would ultimately bring into my life—gratitude, strength, and endless amounts of personal growth. The program itself was nothing short of amazing as these prep weeks were filled with drive, determination, and motivation fuelled by the love and support of so many. This program has enabled me to share my love for fitness and competing with many of you while giving an inside look as to what it takes to be a National level fitness competitor on the daily. Having now won seems so surreal as I could have never imagined it being any better than it already had. I’m beyond excited and thrilled for what lies ahead, and I look forward to continue sharing it with all of you. If there is one thing I’ve come to learn, it’s that you can have anything that you’re willing to work for. Believe in yourself always, and dream big.”

Renata McEwen, New IFBB Figure Pro

“Being a nominee for Road to the Pros was a highlight of my first prep for the Canadian National stage. As a figure athlete, I hadn’t competed in many shows, and was still a rookie. I was so flattered to be one of 10 ladies poised to have a chance of winning the coveted IFBB pro status and get to take part in this contest. Posting progress photos each week helped to keep me accountable. I spread the word about Ripped Femme, because I’d found a product that does what it says it would do. Winning this contest was the culmination to an already amazing summer for me after winning my class at Nationals and my IFBB pro card at North Americans. Being a sponsored athlete means that I can continue to do what I love to do, and be a role model for other women/moms looking to see what they are capable of and feel good about themselves. I have an opportunity here to inspire and help people achieve their goals and dreams. I’m proud to partner with a company who empowers women, making strong women stronger!”

(Renata's BEFORE picture - What an insane transformation!!!)

Congratulations to our winners and all our 10 nominees, and a big thank-you to Ripped Femme for their support and generous contributions to make this program happen!

RIPPED FEMME, check out:
RippedFemme.com
Facebook: @RippedFemme
Twitter: @RippedFemme
Instagram: @RippedFemme

MUSCLE INSIDER
Muscle-Insider.com
Facebook: @MuscleInsider
Twitter: @MuscleInsider & @ProsRoad
Instagram: @MuscleInsider & @RoadToThePros