Company Profile - OPTIMUM NUTRITION

Optimum Nutrition

Optimum Nutrition delivers high quality, affordable supplements. ON uses strict quality control and lab testing and manufactures its products under tightly controlled conditions to deliver only premium quality products that everyone can afford. ON makes sure each product is not just top quality, but also among the most competitively priced in the industry.

MISSION STATEMENT:

Optimum Nutrition strives to produce distinctive, affordable, premium-quality products while making every effort to anticipate ever-changing customer needs and meet the demands of a dynamic market with innovative products, effective support materials, and unsurpassed service.

BACKGROUND:

ON was established to satisfy consumer demand for consistent quality in the sports nutrition marketplace. Today, Optimum Nutrition is a wholly owned subsidiary of Glanbia, a leading international cheese and nutritional ingredients group providing products to many markets and categories. Although ON’s main focus was primarily protein powder at its beginning, it now manufactures items in every product category to meet the needs of the customer.

KEY COMPANY STRENGTHS:

The ON mission is to provide uncompromising quality and to assure their customers receive the gold standard for product quality at every product usage occasion. ON owns and operates four state-of-the-art manufacturing facilities, all of which are GMP compliant and located in the USA. Whether it’s nutritional bars, protein powders, performance RTDs or vitamins and minerals, ON takes a hands-on approach to maintaining the very highest standards. “We are also known for innovation, being first to produce a casein protein powder, and first to offer an allmicellar casein formula,” says Cara Hickey, Associate Brand Manager. ON’s industry leadership can also be seen in the dominance of Gold Standard 100% Whey, the world’s best selling whey protein.

KEY PRODUCTS:

Key products include Gold Standard 100% Whey protein powder; Essential Amino Energy, a branchedchain amino acid powder with a caffeine kick; Gold Standard 100% Casein protein powder; Serious Mass, a blended whey protein mass gaining powder; Platinum Hydrowhey, a pure hydrolyzed whey protein powder; and Opti-Men, an active multivitamin.

QUALITY AND INNOVATIVE PRODUCTS:

ON is committed to quality, which is evident throughout the entire product development process. In addition to cGMP, ON implemented a Hazard Analysis Critical Control Point (HACCP) program, demanding Certificates of Analysis for each raw material and repeated testing of those ingredients. But that’s not all; every facility is Certified for Sport by the respected public health and safety company NSF International. Together, these process and procedures allow ON to constantly deliver high-quality products. ON has over 1.5 million square feet of operating space and maintains an extensive inventory of over 2,500 premium quality raw ingredients. “Because of our high standards for raw materials, it is not unusual for entire truckloads to be rejected. We source only the most premium ingredients, subjecting them to sophisticated tests to check and recheck purity before any machine in the factory is turned on,” says Hickey.

AWARDS:

Gold Standard 100% Whey has been recognized as Bodybuilding.com’s Protein Powder of the Year and Supplement of the Year for nine consecutive years. In addition, Serious Mass, Opti-Men, Glutamine 5000 Powder, Amino Energy, Opti-Women and Gold Standard 100% Casein have won Bodybuilding.com awards. ON has been named Brand of the Year three times by Bodybuilding.com, and was GNC’s Brand of the Year in 2011. Optimum has also been awarded the Naskor Sports Supplement Powder of 2013 for Gold Standard Whey.

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