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Athlete Insider

Domenic Mauro B.A., IFBB Press Commission

Having worked the health and fitness industry for well over 25 years, Domenic is known by many for signing and working with some of the top athletes, celebrities and models in the health and fitness industry. He’s worked with well over 300 athletes including major league professionals, IFBB Pros, Mr./Ms. Olympias, Celebrity Trainers, Actors, WWE Stars, Professional MMA Fighters and some of the industry’s top name brand companies. In addition to working with the top supplement companies in the world, he has had the privilege of working on the sales and marketing of world class events as the Super Bowl, Pro Bowl, the PGA Tour and CTV Olympic Games Broadcast.

In 2011, Domenic was appointed to the IFBB Press Commission to overlook media operations in North America. A few years later in 2014, he was honored with the distinguished IFBB Silver Medal of Achievement for outstanding contributions towards the promotion of Sport, Fitness and a Healthy Lifestyle. In 2015, the IFBB bestowed an Honorary Master’s Degree in Bodybuilding and Fitness Methods. And in 2019, the industry honored Domenic with the Lifetime Achievement Award. Reserved for industry leaders and accomplished athletes, this honor recognizes an individual(s) whose career and leadership has greatly impacted and contributed to the growth, advancement and promotion of the health and fitness industry.

Domenic studied Kinesiology and Health Sciences while attending York University in Toronto and graduated with a degree in Human Psychology.

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What Are You Competing For?

By: Domenic Mauro, Athlete Insider

Everyone competes for different reasons. Some do it to give them a goal to lose weight. Some do it to take their body past the point it was at previously and get into the absolute best shape of their life. Others do it simply because they want to be pitted against the best physiques out there or to get exposure to open doors for modeling etc.

Want Magazine Exposure?

If you’re competing to get maximum exposure so that one day you can make a living in the fitness industry as a spokes model, then you want to compete in the shows where you’re going to get the most magazine exposure possible. Get yourself in magazines and you can start building your portfolio up which will be essential to making a name for yourself. If magazines aren’t actually at the shows you’re entering or do not even support the federation you're in, how will your photos ever appear in their magazine or on their website? Watch out for federations that claim that they can get you in one magazine or another. Most times they’re straight out lying to you.

Which Magazines Cover Competitions?

The biggest magazines in the bodybuilding and fitness industry such as:

  • Muscle & Fitness
  • Muscle & Fitness Hers
  • FLEX
  • MD 
  • NPC News

All of the above magazines include some contest coverage photos for IFBB sanctioned contests. Grab a copy of any new issue of any of the above magazines and see if you find any contest coverage of shows from the IDFA, WBFF, SAF, or any of the other federations that exists here in Canada. Don't believe what contest promoters might tell you, do your research. If you’re thinking of doing a show and want the chance to have your images seen in any of the top magazines in the industry, you’re best to compete in the CBBF/IFBB sanctioned shows.