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Athlete Insider

Domenic Mauro B.A., IFBB Press Commission

Having worked the health and fitness industry for well over 20 years, Domenic is known by many for signing and working with some of the top athletes, celebrities and models in the health and fitness industry. He’s worked with well over 300 athletes including major league professionals, IFBB Pros, Mr./Ms. Olympias, Celebrity Trainers, Actors, WWE Stars, Professional MMA Fighters and some of the industry’s top name brand companies. In addition to working with the top supplement companies in the world, he has had the privilege of working on the sales and marketing of world class events as the Super Bowl, Pro Bowl, the PGA Tour and CTV Olympic Games Broadcast.

In 2011, Domenic was appointed to the IFBB Press Commission to overlook media operations in North America. A few years later in 2014, he was honored with the distinguished IFBB Silver Medal of Achievement for outstanding contributions towards the promotion of Sport, Fitness and a Healthy Lifestyle. In 2015, the IFBB bestowed an Honorary Master’s Degree in Bodybuilding and Fitness Methods. And in 2019, the industry honored Domenic with the Lifetime Achievement Award. Reserved for industry leaders and accomplished athletes, this honor recognizes an individual(s) whose career and leadership has greatly impacted and contributed to the growth, advancement and promotion of the health and fitness industry.

Domenic majored in Kinesiology and Health Sciences while attending York University in Toronto and graduated with a degree in Human Psychology.

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Photo Manipulation

QUESTION: In another mag I saw a pro posing in the gym who had the most insane bodypart proportions yet I saw the same pro onstage, and he didn’t look even close to what he did a few pages back. What gives?

ANSWER: According to industry veteran Nathan Hinks, a few explanations suggest themselves. Here's what Nathan had to say:

"Depending on the kind of camera lens the photographer was using, the bodybuilder might have appeared wider and larger than he normally was. Photographers sometimes use a wide-angle lens in gym shoots to make the muscle group being focused on look larger and more impressive. It could also be simply the difference between a competitor who’s shot onstage and then shot two days after a contest, when he’s been able to eat and really fill out. Either scenario is possible. A new practice has emerged, however, that’s just plain wrong. Pics in some bodybuilding mags are being morphed to make the models look much bigger and even leaner than they actually are. Muscles are blown out, and waists are being tapered in to inhuman proportions. I’ve seen this done to images used in supplement ads and training and gym shoots. You can see from the pics of me below how a good art director can add inches to someone’s arms. While I feel that morphing is inappropriate and misleading, it’s especially bad for the bodybuilder whose image gets morphed. Very likely he didn’t have any say in the matter."