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USN Sells Company

Fledge Capital has purchased 25% of South African supplement company Ultimate Sports Nutrition (USN). Many people in North America are not familiar with USN but they are MASSIVE. USN’s sales are reported to be approximately $1.3 Billion USD. We've been tracking USN since we first tried their products in Greece in 2017. Fledge Capital holds a massive investment portfolio and has preference for consumer brands with wide appeal such as WeBuyFurniture, WeBuyCars, Burger King and The Club Surgical Centre.

International Focus
Fledge’s investment will grow USN’s capacity to meet the strong international demand for its high-quality sports nutrition and wellness products.
“USN is an extraordinary business. It is an innovative, high-growth venture with a robust business model, attractive markets and data-driven strategies to accelerate sustainable, profitable growth,” according to Fledge Capital co-founders Louis van der Watt and Konrad Fleischhauer.  The company was founded by Albé Geldenhuys in 1999. “As a globally trusted name, USN is well positioned for the world’s renewed focus on healthy living,” says Geldenhuys.
The only partner I trust to continue growing and scaling USN with me is one that can add significant long-term value beyond providing growth capital, and that is exactly what Fledge Capital brings to the table.”

USN is available in more than 80 countries and has manufacturing facilities on 3 continents!