Cellucor C4 Distribution Deal with 711

Every time we turn around, Cellucor’s C4 brand just keeps getting bigger and better. A few weeks back, we broke the news that Cellucor started distributing their C4 RTD in Albertsons. They’ve now signed a deal with 7-Eleven USA to put the C4 RTD in over 3,000 locations, with the potential to unlock an additional 7,000 stores soon after! 7-Eleven is the world's largest chain of convenience stores, operating in 17 countries with nearly 70,000 total locations. Tapping into 3,000 US locations will bring C4 closer to existing fans and new customers eager to experience performance energy. The initial 3,000 stores are spread across the US. in the Northeast, North Atlantic, Mid-Atlantic, and C4's home state of Texas. No word right now on when the C4 RTD will be in Canada but keep it locked at mucleinsider.com for updates.

Greg Moran, National Accounts Director of Beverage for C4's parent company, Nutrabolt, is thrilled with the new partnership. "The most exciting part of this venture for C4 is being able to launch in the largest c-store chain in the market in some of the most densely populated areas in the country," Moran said. "This will give our fans and new consumers multiple locations to grab a cold can of C4 and really understand what we call 'energy you can feel.' We look forward to building a powerful long-term national partnership with 7-Eleven."

Powered by CarnoSyn® Beta-Alanine, BetaPower®, and other key ingredients that support explosive energy, alertness, and performance, the C4® lineup is dominating the booming performance energy category across the country. With nine amazing flavors built on zero sugar, sodium, carbs, and calories, C4® also carries permission to win in the expanding sugar-free subcategory.

To try the explosive energy of C4® near you, visit our store locator at findc4.com.