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Bianca Perella Wins Next MuscleTech Athlete Contest
A place on Team MuscleTech has long been a coveted title in the fitness world and rarely do vacant spots come available. Until now. Earlier this year, MuscleTech launched a 3-phase campaign to find the next Team MuscleTech member. The athlete search kicked off with a one-month call for entries. During this time MuscleTech fans were asked to submit a video up to 60 seconds long on MuscleTech.com and their Instagram account explaining why they should be “The Next MuscleTech Athlete.” From there, up to 20 Semi-Finalists were selected based on originality, creativity, enthusiasm, engagement, and being on-brand.
The next phase was the Semi-Finals, where the chosen semi-finalists competed against each other by creating three pieces of MuscleTech content around Shatter Ripped, all of which were showcased on their social accounts. Whether it was through music, tutorials, motivational montages, or publicity stunts designed to draw awareness, Team MuscleTech has been designed with creative freedom in mind. All content pieces were judged by a series of MuscleTech officials, including current Team MuscleTech members.
The Finals consisted of one week in which 3 finalists were selected and MuscleTech fans were called upon to cast their ballots for a winner on MuscleTech.com to select a champion. It was recently announced that Bianca Perella has been chosen by MuscleTech fans as the overall champion and the Next MuscleTech Athlete! The Grand Prize that Bianca wins, consists of a 1-year MuscleTech athlete contract worth $10,000 USD, the opportunity for a professional MuscleTech photoshoot (budgeted at $10,000 USD), plus a one-year supply of MuscleTech products to fuel her workouts!
“As humble and inspiring as she is fit, Bianca has motivated our team with her messages of empowerment and positivity along with her true passion for the MuscleTech brand and our #StrengthRedefined message.” MuscleTech shared to their website. “She’s also an enthusiastic trainer and coach, who is all about making people look and feel their very best. We’re proud to welcome Bianca to our team!”
MuscleTech is a company that truly believes in giving back and building a community of fitness enthusiasts. Bianca is a perfect example of a brand that has chosen the Next MuscleTech Athlete based on what she has to offer through her story, her passion for fitness, and not someone that was chosen because they have millions of followers on social media. Congratulation Bianca!