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Arranti Sponsors Plastic Pouches Conference
By: Scott Welch
If you’re a supplement company owner, you know that product innovation is the key to staying ahead of the competition. Unfortunately, when it comes to product innovation, companies invest most of their time searching for that hot new ingredient to try to beef up their formulas and outmuscle the competition. Little time is spent trying to innovate in areas such as their packaging, which is a huge mistake, especially during this post-pandemic era when supplies are scarce, prices have drastically increased and the world has a goal of reducing the harm to our environment.
The good news is that finding new packaging innovations to overcome these challenges has also been one of the highest priorities of every large food and beverage company in the world. Every day, new materials are being discovered that reduce carbon footprint, extend shelf life and increase the visual impact a product has.
In the supplement industry, the best packaging inventions are often discovered first by the small to mid-sized companies who really have their finger on the pulse of the industry, but it’s not long before you see these inventions done even better by the largest companies in the industry once the product has been proven in the marketplace.
How to Stay on Top of New Packaging Innovations
How do you stay on top of the newest packaging innovations to keep ahead of the competition? The best solution is to work with Arranti, whom we’ve been telling our readers quite a bit about over the last year. It is the top packaging supplier in the supplement industry. As such, its representatives travel around the world to various packaging and label supplier conferences to seek out the latest innovations that are being used by the largest food and beverage companies in the world. They then bring these innovations to the supplement industry through the clients they work with. The owner, Jeff Herrington, has a personal interest in sports nutrition and has been in the industry for over 20 years. He knows exactly who the brands and what the latest trends are, along with the challenges supplement companies currently face and how the industry is evolving.
Arranti Sponsors Applied Market Information’s Plastic Pouches Conference
Arranti will be sponsoring Applied Market Information’s Plastic Pouches conference, which is taking place this coming May 10–12 in Barcelona, Spain. The conference will have packaging suppliers from around the world presenting their latest inventions. Some of the largest brands in the world have attended Plastic Pouches in the past, and most of them will likely be in attendance again this year, including Mars, Coca-Cola, Nestlé, Danone and many more. Arranti will of course be showcasing its patented Chamber Pouch technology (which we previewed with Naughty Boy Lifestyle and Mutant a while back). It will also be seeking out new packaging innovations to bring to its sports nutrition and food/beverage clients. We’re excited to see what it comes back with.
To find out more about Arranti and its packaging innovations, visit arranti.com.