GNC had their Super Bowl TV commmercial pulled by the NFL with only 6 days to go until game day! With the launch of their new #CourageToChange marketing campaign, this couldn’t have come at a worse time; especially with the biggest day in network television looming over their heads. What they did, was turn a PR nightmare into a PR positive; they created their own hashtag about what went down, and turned it around on the NFL
Oh, GNC! You so crazy. #NoFunLeague – We see what you did there.
The tagline for GNC’s #CourageToChange campaign is, “Don’t ever let anyone tell you, you can’t change.” and in the ad, features a number of exemplary individuals doing exceptional things like playing drums with one arm, fighting a forest fire, and of course, hardcore weight training footage. “Your journey starts when you have the courage to take the first step.” Take a look at the ad that didn’t make it below, and visit GNC’s campaign here!