Westcap Mgt. Ltd. is joining their effort to provide quality products to customers.
Any business that can last 30 years deserves to be celebrated, especially in the fitness and food industries. Fit Foods LP is crossing the three-decade mark in 2026 and has shown no signs of slowing down. As a matter of fact, the parent brand of MUTANT, PURE VITA LABS (PVL), Whey Gourmet, and North Coast Naturals, are hitting the accelerator to do even more in the future thanks to a renewed personal commitment by founder Jim McMahon and a new investment partner.
Westcap Mgt. Ltd., a leading fund manager in Western Canada has joined the McMahon’s and the Fit Foods LP family as that partner. With a quarter-century of success of their own, the Canada-based business will not only continue to be Canadian owned and operated independently, but they can now look to the future with even more enthusiasm and potential in the years ahead.
“My dedication to our industry is stronger than ever,” McMahon said in the announcement that was released on February 2nd. “The Fit Foods team you already know is highly intent on continuing to help our current retailers and distributors prosper. This investment allows us to do exactly that even better now!”
McMahon will remain the CEO and majority owner. He also confirmed that all employees that are currently working for Fit Foods will continue to do so. He concluded the announcement by declaring that their ultimate purpose and mission is to serve the consumers and supporters with the quality products necessary to support them on their fitness journeys. McMahon also made it clear that he is ready to commit now and well into the future.
“We are here to continue our movement of helping others achieve their health goals. That unwavering focus is what drove us for the first 30 years and is the same focus that drives us for the next 30.”
For more information on Fit Foods LP, go to fitfoods.ca.
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