PepsiCo Acquires Poppi
March 18, 2025
A Billion-Dollar Power Move or the End of an Indie Beverage Star? PepsiCo has officially announced its acquisition of Poppi,
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CELSIUS Buys Alani Nutrition in Billion Dollar Plus Move
February 25, 2025
By Roger “Rock” Lockridge CELSIUS has wasted no time making big moves in 2025. The year began with the release
Arranti to Showcase Innovation at Olympia 2024
September 27, 2024
For Immediate Release: Toronto, Ontario September 2024 – Arranti, the most respected leader in sports nutrition packaging, is excited to
Pittsburgh Pro to Expand and Add Expo in 2025
May 15, 2024
By Roger “Rock” Lockridge The 2024 Pittsburgh Pro was held on the weekend of May 10th and 11th at the
Ms Olympia Andrea Shaw Joins Muscle Insider as Champion Content Curator
April 29, 2024
By Roger “Rock” Lockridge Muscle Insider is proud to announce the newest addition to the team, and it’s none other
George Farah The Guru Documentary World Premiere
April 28, 2024
by Roger “Rock” Lockridge Many bodybuilding fans around the world know George Farah as “The Guru” who has helped numerous
CHFA NOW 2024 Recap
April 12, 2024
Our Muscle Insider team had the opportunity to visit the CHFA NOW show, hosted at the Vancouver Convention Centre, in
Shawn Ray Joins Muscle Insider as Global Director of Media Relations
April 4, 2024
FOR IMMEDIATE RELEASE Toronto, Canada, April 4, 2024 – Muscle Insider is excited to announce the addition of legendary Hall
Phil Heath Breaks the Internet with Breaking Olympia
April 1, 2024
by Roger “Rock” Lockridge Less than a few days after the release of the long-anticipated film “Breaking Olympia,” the
Arnold Schwarzenegger Has Pacemaker Surgery
March 27, 2024
By Roger “Rock” Lockridge Seven-time Mr. Olympia, former California governor, and Arnold Sports Festival promoter Arnold Schwarzenegger is now
MUSCLE INSIDER Under New Ownership and Receives Significant Investment
February 29, 2024
FOR IMMEDIATE RELEASE Toronto, Canada, March 6, 2024 – MUSCLE INSIDER, a leading media source for fitness enthusiasts, bodybuilders, and health-conscious
IFBB Bikini Pro Isa Pecini Hospitalized, Withdraws from Arnold Classic Ohio and UK
February 16, 2024
IFBB Bikini Pro Isa Pecini, known for her dedication and prowess in the competitive bodybuilding circuit, has announced her unexpected
Dave Bautista Named 2023 Olympia Honorary Ambassador
October 19, 2023
By Roger “Rock” Lockridge It’s nothing new for celebrities to be a part of the Olympia Weekend, but one of
Regan Grimes Wins 2023 Europa Pro and Qualifies for 2023 Mr. Olympia
September 19, 2023
By Roger “Rock” Lockridge Following the retirement of 2023 Toronto Pro Supershow winner Iain Valliere, the 2023 Mr. Olympia contest
Pro Bodybuilder Neil Currey Dies at Age 34
September 12, 2023
By Roger “Rock” Lockridge IFBB Pro League Classic Physique competitor Neil Currey is dead at age 34. Currey’s death was