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XYIENCE brings legendary MMA Fighter Wanderlei "The Axe Murderer" Silva to POPEYE’S!

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Canadian MMA fans pay attention! We just got news from XYIENCE that they are bringing legendary MMA Fighter Wanderlei "The Axe Murderer” Silva to Popeye’s in Brossard and Montreal, Quebec! The iconic MMA athlete will sign autographs for fans on Friday December 10th from 4pm to 6pm at Popeye’s Brossard location and Saturday, December 11 from 1 pm to 3 pm at Popeye’s in Montreal.

“Wanderlei Silva is an icon in MMA and has a huge and very loyal fan following,” says Gus Prokos, XYIENCE’s vice president of sales for Canada. “He is sincerely interested in meeting and talking to each person who comes out to his appearances. Popeye’s is a very important retail partner for XYIENCE and we’re thrilled to work with their team to offer fans in Quebec the chance to meet Wanderlei.”
Fans are advised to arrive early, as Silva, one of the world’s most widely recognized and esteemed MMA fighters, has a large fan following.

Wanderlei Silva
The Brazil-born Silva has achieved iconic status in the world of MMA, stacking up 33 wins in his illustrious career, most of them by knockout. Since 2008, Silva has been an ambassador for XYIENCE and the face of the brand’s Xenergy energy drink. XYIENCE’s other brand ambassadors have included UFC fighters Matt Serra and Dan Hardy, UFC cutman Jacob “Stitch” Duran, and spokesmodels Amanda Corey and Amber Nichole.

Through televised broadcasts of UFC events, the XYIENCE brand reaches some 100 million-television households in North America. As a part of XYIENCE’s UFC sponsorship relationship, its logo receives prime positioning on the mat and bumpers of the octagon. This often results in a fight’s critical moments taking place on or next to the XYIENCE and Xenergy logos, and translates into millions of viewer impressions for XYIENCE. Internationally, XYIENCE reaches more than 420 million television households via UFC broadcasts and Pay-Per-View broadcasts. XYIENCE nutritional products provide clean, sustainable energy necessary for an active lifestyle. Established in Las Vegas in 2004, XYIENCE supports the mixed martial arts lifestyle and is one of the fastest-growing brands in its category. All products are held to the most stringent standards of excellence to enable professional and amateur athletes and fitness enthusiasts to reach their goals in training and life. Visit www.xyience.com for details. Xenergy is the official energy drink of the UFC! In Canada, supplement distributor NUTRITION CLUB is the official distributor of XIENCE products.